Thursday, 27 June 2013

Ernie Ball

Ernie Ball is known in the music industry as his creations were revolutionary. Ernie Ball started from the bottom and made his way up. he had a great idea about music being a musician himself, and he started a small business that later grew into an international business that would generate more than $40million USD in turnover a year.

Ernie Ball opened the first store The United States that sold guitars and only guitars. This was criticised highly by music moguls in the late 50s. They told him he should be more versatile and sell other instruments but Ball responded with “I just want to sell guitars”. Little did he know this would be his making.

Ball brought it to Fender’s attention that people were struggling with the 29 gauge third string and was ultimately ignored. This made him release his own set of strings that were lighter to play. These strings are used by many famous musicians today. Some famous names you may have heard of include Billy Joe Armstrong (Green Day), Eric Clapton, Buddy Guy, Brad Paisley, and Paul Gilbert.

The beauty of Ball’s success was that he didn’t come up with a revolutionary invention. he noticed that people were struggling and adapted a string that was already being used to suit players needs.

So next time you’re using some of Ernie Ball’s Strings, bare in mind that he was the one that made it possible to learn and practice on a lighter third string.

Check out the Ernie Ball Bass Strings available on the link provided.

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